The licensed ways to play EuroMillions in the UK, compared.
EuroMillions in the UK is run by one licensed operator - Allwyn Entertainment Ltd, under the Fourth National Lottery Licence - but it can be played through four different channels, and they are not identical. This page sets out what a line costs, how much of it goes into the prize fund, and how the channels differ in practice. Everything below is taken from the operator's own published Game Procedures; where the procedures do not state something, we say so rather than guess.
What £2.50 actually buys
A EuroMillions entry and a UK Millionaire Maker entry are sold together and cannot be bought separately. The published price split is exact:
The operator calculates 50% of the price paid for a EuroMillions entry as its prize fund, and states that its overall contribution is maintained at 50% of the cost of an entry even when the sterling value of the shared European prize fund moves with the exchange rate. The procedures do not break down where the remaining share goes; in general terms it covers the Millionaire Maker prize, Lottery Duty, returns to good causes, retailer commission and the operator's own costs.
The four channels
| In store (retailer) | Online (website) | Mobile app | Direct Debit | |
|---|---|---|---|---|
| Price per line | £2.50 | £2.50 | £2.50 | £2.50 |
| Millionaire Maker | Included, one entry per draw | Included, one entry per draw | Included, one entry per draw | Included - a different entry for each draw |
| Rules that govern it | Retail Game Procedures and the Rules for Draw-Based Games Played at Retailers | Online Game Procedures, the Rules for Draw-Based Games Played Online and the Account Terms - the same set covers website, app and Direct Debit | ||
| Proof of entry | The printed ticket. Keep it: it is the document that proves the entry | The entry recorded in the account. The procedures state that if a selection is not shown in the account, it has not been entered | ||
| Playing in advance | Possible - entries bought weeks ahead have exactly the same chance as entries bought on the day | Possible | Possible | By design: it repeats until stopped |
| Account needed | No | Yes | Yes | Yes, plus a Direct Debit mandate |
| Suits | Occasional play, cash, no account | One-off lines, choosing numbers deliberately | The same as the website, on a phone | The same numbers every week without remembering to buy |
What the procedures do not settle
Several practical details are governed by the operator's account terms and retail rules rather than the game procedures we read, and they change from time to time. We have deliberately not restated them here rather than risk printing a stale figure:
- the exact cut-off time for entries before each draw, and the time the draw is held;
- how long a prize may be claimed for, and the thresholds at which a prize is paid in store, by bank transfer or in person;
- accepted payment methods and any deposit or spending limits on an account;
- the minimum age, which is set by the operator and by law rather than by the game procedures.
Check those on the operator's own site before you play. This page is not a substitute for the rules, and we have no commercial relationship with the operator.
Why this page exists
Probabilica publishes the number selections of eight statistical models before every EuroMillions draw, and a public record of how they perform against pure chance. People who read those selections reasonably ask where a line can legally be bought in the UK, and the honest answer is: through one licensed operator, in four ways that differ only in convenience. No model, ours included, changes the odds of any of them - a single line is one in 139,838,160 for the jackpot and about one in thirteen for any prize at all.
Where these channels are operated: all four are run by the licensed operator, Allwyn Entertainment Ltd, through the National Lottery - national-lottery.co.uk. It is the only entity licensed to sell EuroMillions entries in the United Kingdom.
Sources: EuroMillions and UK Millionaire Maker Game Procedures, online edition 24a (effective 28 July 2025), and the retail edition, both published by the operator. Read 14 September 2026. Prices, the price split and the 50% prize-fund contribution are quoted from those documents; nothing on this page is quoted from any other source. This site links to no gambling operator and carries no affiliate or referral tracking.